Sports & Fitness Management
Running the business side of sports, fitness, and recreation.
Sports and fitness management studies the business operations behind sports teams, fitness facilities, and recreational programs, marketing, event management, facility operations, and sports law. It's a business degree with a sport-specific focus.
Many programs require internships with sports teams, fitness companies, or athletic departments, and coursework often includes event-planning projects that simulate managing an actual sporting event or fitness program from start to finish.
Typical courses you might take
- ✓Introduction to Sport Management
- ✓Sport Marketing
- ✓Facility & Event Management
- ✓Sport Law & Ethics
- ✓Sport Finance
- ✓Sport Governance & Policy
- ✓Sponsorship & Sales in Sport
- ✓Sport Management Internship
Sample four-year plan
Illustrative, not a registration planOne possible way these courses could be sequenced alongside general education and elective credit. Real programs vary in order, pacing, and prerequisites by school, use this to get a rough sense of the arc, not to plan actual registration.
- ✓Introduction to Sport Management
- +General education requirement
- ✓Sport Marketing
- +General education requirement
- ✓Facility & Event Management
- +General education requirement
- ✓Sport Law & Ethics
- +Free elective
- ✓Sport Finance
- +Free elective
- ✓Sport Governance & Policy
- +Elective in the major (or minor coursework)
- ✓Sponsorship & Sales in Sport
- +Elective in the major (or minor coursework)
- ✓Sport Management Internship
- +Capstone, thesis, or culminating project (common in many programs)
Skills you'll build
This major might be a good fit if you...
- ★Passionate about sports and wants to work in the business behind it
- ★Enjoys event planning and fast-paced, live environments
- ★Comfortable with a business-oriented curriculum applied to sport
- ★Interested in marketing, operations, or facility management
Common minors & double-major pairings
Marketing · Business Administration · Kinesiology
Frequently asked questions
What is a Sports & Fitness Management major?
Running the business side of sports, fitness, and recreation.
What courses do Sports & Fitness Management majors take?
Typical coursework includes classes like Introduction to Sport Management, Sport Marketing, Facility & Event Management, among others, see the full course list above for this major's typical lineup.
What skills do you build in a Sports & Fitness Management program?
Sports & Fitness Management coursework typically builds skills like Event planning and facility operations, Sport-specific marketing and sponsorship strategy, Understanding sport law and governance, Financial management for sport organizations.
Is Sports & Fitness Management a good major for me?
It tends to be a good fit if signals like "Passionate about sports and wants to work in the business behind it" or "Enjoys event planning and fast-paced, live environments" describe you. See the full "good fit if you..." list above for more.
What other majors pair well with Sports & Fitness Management?
Common minor or double-major pairings include Marketing, Business Administration, Kinesiology.
How is Sports & Fitness Management different from Business Administration?
They're related but distinct. Sports & Fitness Management: Running the business side of sports, fitness, and recreation. Business Administration: A broad foundation across management, finance, marketing, and operations. Use the compare tool to see courses and skills side by side.
How long does it take to earn a Sports & Fitness Management degree?
Most bachelor's degrees, including this one, are designed to be completed in about four years of full-time study. Exact timing depends on your school, course load, transfer credit, and any changes of major along the way.
Printed from majoratlas.com/majors/sports-fitness-management