Social Media Manager
Manages an organization's presence and engagement on social platforms.
A social media manager plans, creates, and schedules content for an organization's social media accounts, monitors engagement, and often responds directly to comments or messages. A typical day includes drafting posts, reviewing analytics from the previous week's content, and coordinating with design or video teams for visual content.
Because platforms and trends shift quickly, staying current on what's working (and what feels stale) is a constant, ongoing part of the job, not something learned once.
Core tasks
- ✓Planning and scheduling social media content
- ✓Creating or briefing visual and written content
- ✓Monitoring engagement and responding to audience
- ✓Analyzing performance data across platforms
- ✓Staying current on platform trends and algorithm changes
- ✓Coordinating with broader marketing campaigns
Tools & skills used
Typical entry paths
- →Marketing, Communication Studies, or Advertising
- →Many social media managers build a portfolio through internships or personal/freelance work
Common misconceptions
- It's not just posting content casually, performance tracking, strategy, and brand voice consistency are core parts of the job.
- Community management (responding to comments, handling criticism publicly) is a real and sometimes difficult part of the role.
Frequently asked questions
What does a Social Media Manager do?
Manages an organization's presence and engagement on social platforms.
What are the core tasks of a Social Media Manager?
Day to day, this typically includes: Planning and scheduling social media content; Creating or briefing visual and written content; Monitoring engagement and responding to audience.
What tools or skills does a Social Media Manager use?
Common tools and skills for this role include Social media scheduling and analytics tools, Platform-specific content knowledge, Writing for different audiences and formats, Basic design or video editing.
How do people typically become a Social Media Manager?
Marketing, Communication Studies, or Advertising. Many social media managers build a portfolio through internships or personal/freelance work.
What's a common misconception about being a Social Media Manager?
It's not just posting content casually, performance tracking, strategy, and brand voice consistency are core parts of the job.
What college majors lead to becoming a Social Media Manager?
Majors that commonly lead here include Marketing, Communication Studies, Advertising. A major shapes what you study, it isn't a guarantee of landing this specific role.
Printed from majoratlas.com/careers/social-media-manager